Low competition keywords.
The goal you have, when you first start your blog is to reach as many people as you possibly can – for free. Your goal is not just to get traffic. But, you want visitors who are interested in what you’re writing about. This means you want people to search for what your blog subject and be brought to your blog post by the search engines. This should be your ideal goal.
This type of traffic being brought to your site by the search engines is called “Organic traffic”. It is the best quality traffic. The reason it’s such good quality is because the visitor has actually searcheddhing for this information you’re sharing.
Organic traffic is of a very high quality. They are more prone to take action. They are less likely to be “tire kickers”.
As a blogger and business owner, you need to attract people that are interested in eventually taking some type of action. Your Income as a blogger actually depends on this.
Your keep control by the keywords you use
For example, you might be reviewing a product that strengthens and defines the ab muscles and reduces belly fat. If that is what your site is about, then you need to show this in your keywords. Although general words like “exercise” and “fat loss” would cover this, they wouldn’t attract the same targeted audience that “ab exercise” and “loose belly fat” would.
When to use Long Tail Keywords
Especially when you are beginning, you need to go for the long tail keywords. Long tail keywords are more specific. The big authority sites my not use them because they don’t pull in as many visitors. So you don’t have as much competition for these words.
“Reduce Belly Fat” will have many searches. This is mainly because there are many who will type this phrase in exactly. And there are many more who will include this phrase in another statement.
What diet will help me reduce belly fat
What exercise can reduce belly fat
Why do I need to reduce belly fat
(We could continue, but I think you get the point).
Because this phrase is able to be used so many different ways, it will receive a lot of results.
As a new blogger, if you use keywords like this, that are highly competitive, you may not rank high enough in the search results.
When you’re the new kid on the block, you need to go for more detailed keywords. For example “How can I reduce my belly fat” is a long tale keyword. You’ll have less competition because fewer people will be entering that exact phrase and there are fewer general phrases that could include that statement as it’s already a complete statement.
Using this type of low competition, targeted keyword will get you started correctly with the search engines. If you want to learn more about how to research keywords Download my free report called “The Keywords Blueprint”.
In addition, if you’d like a well rounded education in blogging, visit my review of “Wealthy Affiliate”…