What I learned from a well water pump
You might think of the old fashioned water pump. You still see them in parts of the US today. They were more common when I was growing up. You had to really pump for a while before you could get water. As you pumped the arm up and
down it would seem at first there was no water at all. You might even think the pump doesn’t work. But only after continued pumping, does the water really start to flow out of the spout.
It’s the same with your blog. You need to continue consistently blogging. Along with the blogging, you need to be consistently marketing.
What I learned from a potbelly stove
Years ago, when I was growing up on Long Island, part of our home was heated in the Winter by a potbelly stove. It used to be my job to keep a fire in the stove at night and again in the early morning. We had some very cold and snowy winters, but the heat from that stove made it nice and cozy inside.
Imagine how foolish I would have been, if I had actually thought I could get heat from that stove before I put the wood in. But that’s what some people expect from their blog! They may not realize the work that needs to be done up front before they get any results.
You have to get the fire started
In fact, to really get the fire going, takes more than just wood. You have to work to start the fire. You have to start with kindling. Things that are easy to burn, dry branches, old newspaper, etc.
Once a small flame gets hot enough, then comes the small wood. In time, you start to feel the warmth as the metal stove gets hotter. Now you can add the bigger pieces and create a nice slow burn with consistent heat.
The same principle is true with you blog.
It takes work to get it going. You need to write a lot of content. You need to do your due diligence to use the correct keywords. Just as you don’t put in the big logs of wood first, you don’t choose highly competitive keywords. Just as you start with the kindling scraps to begin the fire, So too, you start attracting traffic with the low competition keywords.
You have to feed the fire
I remember that even when the fire was burning nicely, it still needed maintenance. Early in the morning I still had to get up to feed the fire. If I overslept, I would awaken to a cold room.
You have to do the same with your blog. Even once you are receiving consistent income, it will still need your attention. You still will need to continue a schedule of blogging and marketing.
Become a true business owner
But eventually, when the blog is pulling in the income you will probably choose to outsource the blogging. You may only want to proofread and approve the blogs. You may also outsource the marketing. If you do, that is when you become an actual business owner. Your work schedule will be much easier and take a fraction of the time. Remember it is much easier to feed robust fire than to start one.
So, a blog can create real freedom of time. You can blog from anywhere in the world, so it gives you freedom of movement as well. But it must be understood, that if you are blogging with the intent of creating an income, you need to treat it as a real business. And any real business requires hard work, especially up front.
Anyone who seriously treats his blog as a business knows he or she must take time for continual education in their field. One of the best programs I’ve found for this is “Wealthy Affiliate”. Visit my review site to see what I mean…