Understanding the importance of content relevancy
When blogging, you need to understand the importance of content relevancy. Your content should fit with what your blog site is about. Your blog article should harmonize with your keywords. In fact, having relevant information is one of the main factors in on-page optimization.
How relevancy effects optimization
A good way to understand this is to think like your browser. Let’s imagine you’re, Google.
Google’s flagship product is its search engine. It’s actually the number one search engine on the internet. Google’s search engine is so commonly used, that we’ve made a new verb from the noun “Google” . When we have a question and we need to look it up on the internet, what do we do? We “Google” it!
Obviously, Google has become a very powerful tool for just about everyone.
How Relevancy of content will effect the visitor’s search
So you can see why Google is always trying to improve the quality of search results for the end user. Now, imagine if I owned a blog on “Golfing” and I wrote a blog called, “How To Improve Your Golf Swing”. But my content was all about how to train your dog to do tricks.
Imagine the frustration the visitors to my blog would have. They type in a search phrase “How can I improve my golf swing?”. And up pops your blog link. They click on it, and to their dismay, the article is all about training your dog how to do tricks.
Crawlers, Bots and Spiders and Algorithms
To keep that from ever happening to their end users, google has what we term “crawlers” or “spiders”. These are little “bots” that crawl through our site content, keywords, links etc… Based on the information they gather, there are Google has algorithms that determine where our site will be listed in the SERP,(search engine report page), which we generally refer to as the search results.
No one (outside of Google) really knows exactly how these algorithms work. And it’s a good thing we can’t figure them out. Otherwise, unethical elements on the internet would be sure to find find a way to rank very low quality content high in the search results.
Although we don’t know exactly how the algorithms work, we can understand results. We’re able to know what works and what doesn’t work. Keeping our content consistent and relevant works.
Relevant Keywords and “Buzz” Words
So, if we’re writing on a subject, we need to use the keywords that are specific to that subject. Then your article needs to stick to that same theme.
We also need to use the buzz words that are used in that particular field. Every niche has its own technical terminology. You need to become familiar with these terms. If you use them correctly, It will have an effect on how your site is ranked. These words will show Google that you’re an authority on this subject.
And that is what makes the visitor happy. He found what he was searching for. That is what also makes Google happy. Their customer had a good “user experience”. And of course that makes you happy, because you are rewarded with a higher ranking in the search results. All of this because you know the importance of content relevancy.
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