There’s no doubt that knowing the demographics of your web traffic is very important. This helps you to know who is actually visiting your site.
Demographics / Psychographics
Knowing the psychographics of your visitor is equally if not more important. The difference between demographics and Psychographics is this:
- Demographics show you WHO is visiting your site
- Psychographics show you WHY they’re visiting your site.
Age, gender, occupation, ethnicity, Geo-location, and religion.
Personality characteristics, lifestyle, social class, attitude, principles and beliefs, activities and interests.
Advantage of knowing the Psychographics
So the advantage of psychographics is that you know exactly what you need to talk to them about. It also makes clear how to motivate them.
If you can speak to their attitude, principles and beliefs, activities and interests. Then you have their attention. Out of all the loud voices speaking on the internet, they hear yours. Because you are speaking directly to THEM>
How do you get psychographic information about your visitors
One way is to just come out and ask. You can ask them about their interests and preferences. You can do this through an opinion poll or You can ask the question in your blog.
That is of course, assuming that you have that type of relationship with your visitor. It may be that you don’t have that option. Or you may feel uncomfortable asking these questions. Or it just may not be appropriate in that particular niche.
If so, no worries– there is an alternative way. It takes a little research, but it’s well worth it.
- Analyze the comment history on your blogs. (Analyze the responses and discussions).
- Use Google Analytics, and analyze what blog articles and subjects are the most interesting to them.
Visit where they go
Another is to visit the same websites and forums those within your Niche visit. Notice their questions, concerns, frustrations.
When you put all this information together on one spreadsheet, you begin to see the typical person who is visiting your site. You get to know them. That knowledge is extremely useful and Powerful.
Imagine a face for your visitor
Now give that person a face. , Think of a person who has all those different demographic a psychographic details. If you know someone personally that fits this detailed description, use their face.
Now when you write, you can speak directly to their concerns. Try to think of your conversation with that person not as a sales pitch, but persuading your friend to do something he or she hadn’t thought of before. Because you know how this person actually feels about matters, their psychographic details… you are is a very powerful position to motivate them to take action.
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