If you write to everyone, you write to no one…
What you say or what you write cannot appeal to everyone. Not everyone is interested in what you may offer. So when you offer a product or content to someone, you want to make sure you are offering it to someone who would appreciate its value.
For example, you wouldn’t offer a beef burger to a vegetarian. You may enjoy a good hamburger. But no matter how delicious you describe this food, you likely will have very little success connecting with a vegetarian audience.
Know You’re Audience
Know who you’re writing to. This goes beyond just a general idea. You need to know you’re reader’s needs. Just as you would a friend. You need to use You’re imagination and picture you’re reader. Actually picture the person you are speaking to.
Visualize Your Reader
Is You’re typical visitor male or female? How old is he or she? Does she have children? What is his hobby? What is her fear? What makes him happy? What does she value most?
Get a clear picture of you’re reader. Actually picture this person in you’re mind. If you already know someone who fits this description, that’s even better. Why not picture her?
Then, when you write. Write as if you are talking to that person.
At this point, you may be asking,”Why go through all of that trouble? Why not just blog to everyone?”
But the answer to why you need to visualize you’re reader, is to enhance you’re writing. It will make your communication much more natural.
And from an SEO perspective, you will attract the people whom you target in your blog. When they read it, it will be as if you are talking directly to them. Remember, you are targeting the people who will appreciate and respond well to the information you’re offering on your site.
The result is, good quality return traffic and loyal readers.
Use You’re Imagination
When you were a child, you had an extremely vivid imagination. Children have the ability to use their imagination to picture “worlds of things”. Imagination plays a very big part in a child’s life.
As we grow older, we tend to down-play our imagination,– but it’s extremely important when we blog. In fact, it’s the only way we can be creative in anything!
“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” — Albert Einstein
Develop You’re Voice
The way you improve you’re writing, is by developing you’re voice. Every writer has his own voice. Your voice is what makes you different. With all the noise on the internet, it is important to sound separate and district.
One way of accomplishing this is speaking to that one person you imagined. When you write, imagine you’re both sitting at the kitchen table, and having an informal conversation.
Let that person ask questions in you’re imagination. Then be sure to answer those questions as you write you’re blog post.
Write the way you speak
Be yourself when you speak. Use the vocabulary of you’re everyday speech. Don’t write the way you’ve been taught in school. Don’t write the way you are expected to on the job.
Instead, just write the way you would speak to a good friend.
Forget about all the key grammar that you learned in school. All of that overly formal mumbo-jumbo of the corporate world… Just get rid of it when you write your blog.
Use the phrases you would use in you’re normal conversation with you’re imagined visitor.
Just by doing this, you will be miles ahead of you’re competition in knowing your audience and connecting with them.
Of course this is just one aspect of creating a successful blog. If you want to see a program that really covers all the bases in training, check out my review of “Wealthy Affiliate”…