You’ll find that the typical reader today, expects to read differently than may have been expected years ago. Nowadays people like to read the way they hear. Especially on the web. When reading a computer screen or smart phone, they generally don’t expect to have to decipher or analyze what they read. So, if we want to attract and keep our reader’s attention, we need to write the way we talk.
Write the way people expect to read
Back in the pre-internet days, people read differently. They would read books that required a lot of analysis. They expected this type of reading back then. But today, people generally expect the same level of learning– but put in a simpler — straight to the point way.
So when you’re writing, your blog doesn’t have to be like Hemingway. That is not the type of writing the average person wants to read from your blog.
When you’re writing, imagine the reader in your mind. Imagine the questions they might ask you. Ask these same questions in your blog — and then answer them. This keeps it conversational. It creates a flow that is easy to follow and read.
Review your post out-loud
Always make sure you read your post out loud before you post it. Not just reading in an undertone, but reading out-loud to someone else (even if you’re the only one in the room). By doing this, you’ll hear how your blog it sounds to your visitor. This helps you to phrase what you say in a way that’s informal.
Another great idea is to record your thoughts on a dictation app. In this way, your information is worded in spoken style. This can be easily pasted into your blog site.
How to handle technical terminology
You may use certain technical terms to explain a process. When you do, you may need to be careful about how your blog sounds to a new visitor. The reader may not yet be familiar with those words. So what should you do?
Here is where you need to have a balance. Yes, you want to use the buzzwords and technical terms. Using this terminology will affect the rank of your website. It helps to mark your site as an authority site.
Keeping the site user-friendly
But, just as importantly, you want to make the site user-friendly and understandable. When you use these words, make sure you explain what they mean in simple terms for your visitor.
This allows the best of both worlds. The technical buzzwords will help your blog site’s SEO. The friendly conversational manner in which you’ve written the blog post, will attract more visitors. It will especially encourage return visitors.
Improve your writing by reading
No matter how experienced you become in writing, you will still improve by reading other blogs and articles. You can learn different approaches to subjects. You can see how other writers attract and engage their reader. You can imitate their methods. The more exposure you have to good content, the better you will become.
Joining a community of professional bloggers can help you take your writing to the next level. To find out how you can do this click here to read my review of Wealthy Affiliate…