The most effective way to write our blogs is to write them conversationally. Now, what do we mean by “write conversationally?”
Well, imagine yourself just sitting down at your dinner table with your family. In a situation like this, you will have conversations. When you speak conversationally with your family, you speak naturally. You don’t have to gauge your words so carefully that they sound unnatural. You just speak. You are yourself.
That is the way that you need to speak when you are writing in a blog.
Imagine Your Reader
If you can imagine yourself speaking to the reader.And just having a conversation with them.
You have to imagine your reader as a real person. As in fact, they are a real person. But, you have to imagine. In a very practical way, the precise person you are speaking to. Are they male or female? How old are they? What are they concerned about? What are they afraid of? What do they like? What do they dislike? What are their values?What are their fears?
If you can put together composite image of that person and imagine speaking directly to them, you will have a very good advantage in writing a very effective blog.
Think of Someone you know
What I like to do, is to think of someone who fits the category of the person I am writing primarily to. In this way I can write naturally.
Writing in a natural way,Means you really don’t have to worry about being correct with your grammar at all times. You can actually break the rules of writing that you may have learned when you were in school.
Forget the Rules
The reason for this, is because we don’t talk the way we write. But for your blog, you want to write the way you naturally speak.
This means you can actually emphasize words in your writing. For example, you may underline words you want to emphasize, Or put them in italics, or you can capitalize the words. You can even pours by using…
And don’t forget,You can begin a sentence with the word band,.
If you consciously do these things, you will be actually writing conversationally.
Ask the right questions – and answer them
Here’s another point, you need to imagine that the person you are speaking to is asking questions.
Have them ask questions and then you answer those questions. Of course, this means you need to ask these questions for them, and then answer them.
This will make your writing conversationally realistic because you will be entering the questions that the reader has in their mind. At the same time, your wording will be comfortable to the reader because it will sound natural, as if you were having a natural conversation.
If you write conversationally, you will see many benefits, Including an increase in the amount of readers, and in the popularity of your blog.
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