What are Keywords?
Before we discuss how to use long tail keywords, lets first consider what a long tail keyword is. Keywords are the words used to find your blog. The user types in the description in the browser’s search field. The search engine returns a list of websites that should be most relevant to what the end user is searching for. This is what we consider to be the keyword.
A keyword can be one word or a phrase of words. When the keyword consists of a few words strung together, this is considered a long tail keyword.
An example of this would be if you were writing a blog about the “Elephant birds of Madagascar” and the giant eggs that they laid thousands of years ago. You could use the short keyword “eggs”.
Long tail vs Short
There would be a couple of problems with using eggs as a keyword. First, it has a lot of competition. Eggs would bring 503,000,000 search results. “Elephant Bird Eggs”, on the other hand, is 25,300 search results. “Elephant Bird Eggs” is a long tailed keyword that would bring your blog around 38 visitors a month, once you rank toward the top of the first page.
Eggs would bring about 6500 visitors a month! But with all that competition, it would be hard to rank on the first page. The second issue with using a word like “eggs” is that it’s too general. You need to attract people that are specifically looking for your information.
Keywords must be specific
Keywords need to be specific. If someone is looking for a new way to prepare their eggs in the morning and type in “eggs”, imagine their reaction when they are brought to your site, which discusses these ancient Elephant bird eggs. They wouldn’t stay on your site very long. This would only increase the bounce rate on your site.
Long tail keywords, like “Elephant Bird Eggs” are very specific. Your blog should include the answer to the question the visitor is looking for. This person wants to read your content because he specifically searched for this information.
Long tail keywords are helpful when we first start blogging
Especially when you’re first seed starting a blog, you need lighter competition and the best possible quality of visitors. This is especially important if you’re using your blog to grow your email list.
By quality visitor, I mean a visitor who will appreciate your content. They will keep returning. This will build up their trust in the content. They will also respond to your call to action.
So, now you know how to use long tail keywords to attract visitors to your site.
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