Your goal as a blogger is to get your content ranked as close to the top of the first page of search results as possible. There are many factors that will help you do this.
The Shorter URL Ranks Higher
Here is one suggestion that will help you rank higher with the search engines. Make sure that your URL is short. All things equal, a short URL will rank higher than a long one.
When we publish a blog using WordPress, it adds our blog title onto our blog URL. For example, imagine I was going to write a blog post, “The 3 Best Ways to Monetize YouTube (in 2020)”.
Now, that’s a great title. It already has a couple of things going for it. First it begins with a number. This helps your title rank.
Secondly it ends in brackets. This is another plus for SEO. But her’e’s the problem. When I save my post, Google will display my URL this way, “https://earnwhileblogging.com/the-3-best-ways-you-can-monetize-YouTube-in-2020”
Now, that’s a fairly long URL. It didn’t seem so when I chose it. But, when all the hyphens are added and when it’s all added onto the blog name,– I have a very long URL.
How to Shorten the URL in WordPress
So, is there a way to shorten this URL? Yes there is. Once the blog is written, just save it as a draft. Then edit the permalink.
Now in this case I will edit it to monetize YouTube. So even though I can keep my fancy title, the URL that will be displayed by Google has changed from “https://earnwhileblogging.com/the-3-best-ways-you-can-monetize-YouTube-in-2020” to
This works perfectly, because the keyword I researched was “monetize YouTube”. This keyword had low competition, yet a high search volume.
So, I’ll use this keyword in the tag field as well.
Only Use This Going Forward
Now, here’s a word of caution. Now that you know you can adjust your URL displays to rank higher by shortening the permalink. DO NOT go back through all your past blog posts and adjust them. If you do, you may lose a lot of traffic to your site.
Instead, this is an adjustment you can make to any blog you create going forward. It’s my hope that this blogging tip will be as helpful to you as it was to me.
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