Internal Links and External Links
Let’s first talk about internal links. Internal links do exactly according to their description. They link internally,– inside to another part of your website.
Internal links are especially important to your on on-page SEO. It’s one of the things you can do to build the health of your site. They help your visitors too.
Internal links make your site sticky…
Have you ever browsed a sight and wound up reading more than you expected?…Perhaps checking out other pages on the site? That’s what it means for a site to be “sticky”. A sticky site is a site that keeps you there for a while. Facebook and You tube are examples of platforms that are EXTREMELY sticky.
Even with the short attention span most people have on the internet nowadays, people spend hours on these platforms without even realizing it. One reason is that these platforms make use of an abundance of these internal links. These links can take you from one subject to another related subject without leaving the site.
It’s just as important for you to do this within your site. You’ll find eventually that your blogs tend to slightly overlap each other in content. When they do, you can use this to increase your site’s stickiness. You can link them so the reader can chose to read further on a different aspect of the same subject.
External links are also necessary. If you’re explaining how to do something and refer to s certain tool that you need to use. Make sure you check to see if you can be an affiliate. If so, there is another income source that you can link to.
All you will need to do is incorporate the link in your reference. Each time a visitor purchases the item through the link, you get paid. This is one of many ways to monetize your site.
Linking to an authority site is also very helpful. For example, if you need to site a definition of a word, you can link to an online dictionary. Or if you quote news item, you can link to the article. This not only increases your credibility, but it also will help your site’s SEO.
When I link to an outside source, I prefer to set my link to open in another window. This there is less of a chance of loosing my reader to another site as he can easily tab back to my site.
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