Have you ever noticed some people always seem to have no difficulty in coming up with blogging topic ideas for their blog posts? It seems just to be natural for them.
But, as you continue to regularly make posts to your blog, you may begin to run out of ideas. And if your aim is to have an authority blog, you need to continue to have fresh content.
Where do you get fresh content?
There are two areas that help me the most, that I can share with you. The first is may sound a little odd, but it works…
You see, there are ideas for your blog constantly all around you. It’s just that you don’t see them.
Let me illustrate. Suppose you go out and by yourself a brand new, bright red Chevy Pick-up truck. After you start driving it for a while, you start to notice so many people on the road and in the parking lots with the very same truck!
Now, it’s not that these people all bought the same car you did after you bought your car. No, those cars were on the road and in the parking lots probably long before you bought yours.
But, it’s only now that you notice these red Chevy pick-up trucks all over the place.
They’ve always been there. You just didn’t notice them. Why not?
The Reticular Activating System
The reason is a little area of your brain called the R.A.S. (Reticular Activator System). One of its functions is to let only priority information into our conscious brain.
Our conscious brain can only process about 2,000 bits of information per second. That’s a lot of information, I know.
But, not compared to our subconscious brain. Subconsciously we process 11,000,000 bits of information per second. It is able to multi task beautifully. It controls our heart rate while, making sure we are breathing, while receiving messages all parts of the body. It monitors all outside situations too. Now imagine if your conscious mind were to process 11,000,000 bits of information at 50 bits per second.
We would completely freeze up and be unable to humanly function.
Everything your eyes see, your ears hear, are processed sub-consciously. So, you subconsciously were processing all those red Chevy pick-up trucks, but before you yourself bought that particular model car, your R.A.S. did not deem it as important. So, you consciously did not see them, so as to recognize them.
We can discover new topic ideas the same way
So, it’s the same with ideas. They are literally all around you. But you will not see them until your R.A.S. allows them in to your conscious as important.
So then, how do you get to see these blogging topic ideas?
Well, we will discuss that in the next blog. See you there!
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