Blogging is more than just writing
You also need an audience. Your blog needs to be seen. You can have an excellent website with all the bells and whistles, but without traffic, your site is like a sailboat with no wind.
Imagine opening a beautiful coffee shop. You serve the best coffee in the quaintest little shop. You’ve decorated the place in exquisite detail.
Now imagine that beautiful shop in the middle of the dessert! No matter how beautifully set up your coffee shop is, no matter how great your coffee is, you’ll have no traffic in the middle of the dessert. No one knows you’re out there!
The same is true on the internet. When you first set up your site, no-one knows you’re out there.
Make your site search engine friendly
To make your site visible on the internet, you need to make your site easy for the search engines to find. You want your site to be “indexed” by google. Being indexed basically means Google has added your web pages to its Google search.
Having a sitemap set up is important as well. You want to make it as easy as possible for browsers to see all the paages in your site.
You need to find the best keywords for SEO
In the content, you want to use keywords that your traffic is looking for. What is a keyword? It’s a phrase that best describes the focus of your web page. It is also the phrase that you try to rank for.
To illustrate, imagine you needed to change your car’s windshield wipers. You couldn’t remember how to unfasten the old and attach the new ones. So you google it. “How to change the windshield wipers on my 2013 Chevy Malibu…
That is a keyword. Someone has assigned it to their website so that when the YouTube browser searches for that phrase, they find it with that video. And of course the same process applies to blogs
Content comes first
However, you never want to sacrifice content for keywords. Content should come first. What I do is have the keyword in the title. I also put it in one of the subtitles. I will also use it in the body. And of course I list it in the Tag field.
I remember back in the early days of the internet, website owners would stuff their keywords. In other words, they would repeat a keyword meaninglessly, just to fool the browser into listing them on page one.
Of course you can’t get away with keyword stuffing today. You need to stay as far as you possible can from any appearance of keyword stuffing. So use your keywords sparingly and concentrate on good quality content.
An excellent keyword tool
Of course finding the right keyword is another story. There are free keyword tools on the internet, that can help you with this. Google and Bing both have excellent Keyword Tools.
My favorite is Jaaxy. It not only tells you the amount of monthly traffic you can expect to receive if your site is on page 1 of the SERP (Search Engine Results Page)– but it also tells you by numbers 1-100 what your prospects to rank on that Keyword and be on page 1 of the results page.
I love using that tool.
One place where I’ve found excellent training in all these areas is Wealthy Affilliate. Check out my review of this platform.